Posts tagged ‘freestyle’

Made in Shenzhen – Jean William Prevost New Edit

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Made in Shenzhen from IGI BMX on Vimeo.

In 2006 I hosted my last contest in a Flatland BMX series called Elevation5 and it was then that I first met someone who would eventually become one of the best riders in the world.  He was a young little thin dude with a shaved head who had the focus of a hawk.  His style and bag of tricks caused him to stand out and here he is 10+ years later, dominating contests and taking home NORA cup awards.

Jean William Prevost, aka Dub, accepted his first NORA cup award this past year at Voodoo Jam in New Orleans, which was a very emotional win for this hard working rider, entrepreneur, and friend.  He just released a new video edit which gives us a small glimpse into what he refers to as his “second life” in Shenzhen China, so it seemed like the perfect time to catch up with Dub and find out what he’s been up to and get more insight from him about this new video.  Enjoy.

How long have you been working on this new edit?
It was filmed in April, so I worked on it off and on since then, subtitles took a while, and finding the time to edit the final product too.

I knew that your past included doing shows in China but never to the extent that you share in the video.  Describe how your life and riding was changed in China.

The opportunity to first go to China and live from doing doing bike shows literally flipped my world upside down.  I look back now and think “What if I never went? What if I said no and stuck to my day job working at a bike company packing bikes in boxes. What if?”  It goes to show that maybe there’s a wave to catch that might not come around so often,  and you better catch it when your name is written on it!!!

Describe your involvement as a team leader over two BMX teams in China.

There is one team that I’ve taken care of for the past 8 years, and another team that I used to manage just came back around this year. It’s the greatest feeling to have the last word on who deserves the chance to live from doing tricks and focus on their riding doing shows and enjoy the rest of their days doing what they like. The job comes with it’s ups and downs, but it’s rather gratifying.

Is it safe to say that you wouldn’t be the rider you are today with the influence and discipline you received while in Shenzhen?
The Shenzhen contract was the greatest motivation I could have wished for.  I was an inconsistent rider and had nothing to impress the crowd with, so from then on the shame of messing up during the shows continuously helped me build the drive to make my riding sort of what it became today. It’s a bit nerve racking when messing up tricks alone on a stage in front of hundreds of people with a spotlight on you and everything else being dark. Totally not the kind of riding that I like. We had to perform 3 to 4 shows a day.

You describe yourself as having a “second life” in China.  Can you elaborate?
Yeah, I could definitely live a full life in China if I was to stay there permanently. I speak fluent Chinese Mandarin, I have friends in many parts of China, and I Shenzhen would become my “basecamp”, as I feel at home there. I guess spending 2 to 3 years in Shenzhen at an early age really sort of made it my second home.  I’d love to spend more time there and also visit Tibet, Xinjiang, Yunnan, Gansu and Inner Mongolia provinces, all places I’ve never been.

I’d probably open a Taobao and do better business selling only in China than the rest of the World, if marketed properly. I’ve been going to China since 2007, about 2 or 3 times a year and I’m looking into touring a show team through China, which could be very profitable as well.

Is the tattoo artist in Shenzhen your main artist?  What’s the meaning behind the full tattoo piece on your back? 
Yeah, you could say that since he’s the one that’s covered the most skin on my body. A lot of my tattoos relate to floods or a shift. The back piece is of 7 giant sages of the main races on the planet, dancing together and pouring water over our world to clean it and help it start over.

The bottom part is actually Montreal. I am 3 years in and we haven’t had the time to finish it yet. I probably need to sit in his chair another 10 or 12 hours on top of the 30 plus hours already inked into my back.

Was IGI a brand that developed while you were in China?   
In 2009 I was riding shows in Beijing and next to the dormitory was a place to buy materials and right next to that a bunch of different machine shops. The IGI peg idea first came to me over there while struggling with the dry, dusty air and slipping off my pegs during tricks like pivots. Griptape was wearing through my shoes and hands from everyday practice.  The idea for the new peg design with the sphere on the end was in my mind for a while.  Not necessarily the texture, but the sphere shape, allowing a rider to have a better grip on the peg with their hands during tricks. I wasn’t fluent yet in Chinese so I figured out a way to finally describe my concept to a local shop and had some made.  That place has been demolished since, but every time I pass on the street with a rider I tell him about the brands beginnings! I still feel like it’s only starting and so much work is left to be done!

You’ve been on top of the contest world this past year, even winning Nora Cup 2017.  What has all of this success meant for you and what are your plans for 2018? 
It was nice to get some recognition this past year! I thought I still had 5 years to practice before I could win a big pro contest. That first win at FISE Montpellier in May helped me break the ice and gave me the confidence throughout the year that I had what it took to repeat that and, two weeks later in Grenoble at Ninja Spin I did it again with a flawless run! I was beyond stoked and my life seemed set to orbit around BMX Flatland for another couple of years.

Follow Dub @igiflatbmx and @jwilliamp.

Interview by @hectorgarciahtx @TheBykeShop


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That’s right.  All apparel is on sale right now for only $8.00.  We call it our “Spring Cleaning Sale” and we’re making room for new product.  We’ll soon be doing some reprints of some of our poplular designs, and printing a few new ones.  We hope to have new product in before Summer and the end of the school year.

So stock up on your favorite Byke Project designs and help support the cause.

Aaron Frost / Sequence Video

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Check out this tight little video that was created by, an online newspaper out of Corpus Christi.  Aaron, with Sequence Fab, educates everyone about the art of flatland and uses some really big words in the process.  hehe.  Way to go Aaron.

New Sequence Product now available!

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We just received a batch of new product from Sequence Fabrication, one of Flatland’s few US based companies.  We now stock their new Anodized pirate peg legs, which come in anodized blue, green, and gold.  The peg comes in black as well, which we don’t stock at this time.

We also have the smooth looking Xan Bar, which comes in a powder coated black and sized at 7.5″ in height (standard).  In a couple of weeks we should have the new bar stem combo from Sequence as well as the hook stems (photos of these products can be viewed at

Also in the store are 3 new shirt designs from the Byke Project and one new design from an artist named Jay Giroux out of Florida.

Remember that we have plenty of Terry Adams videos in stock waiting for a new home and ready for Christmas.  enjoy.

The Byke Shop is here.

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Well, after a few months of research and site development, we finally launched our BETA version of the Byke Shop.  We’re still working on our site and slowly adding new product, but we’ll be carrying much of the following:

1.  BMX Flatland parts

2.  BMX street product

3.  Fixed Gear Parts and Messenger Bags

4.  Byke Project Apparel

5.  Variety of Apparel from bike industry leaders and local brands

Check with the store often as we build and develop our new home.  Thanks for visiting.  Now go ride your bike.